Tyco-Matchbox at the toy fair Nürnberg.
Basement: viewing area of 250 square meters – product presentation
Upper floor: cabins for individual meetings and consulting level.
Lighting concept with changing colour effects and animated graphics.
The product decoration and miniature vehicles were taken over from the warehouse, and they were modified for the weight of the fair stands.
The product world of the RC vehicles was mediated within an industrial environment. The product novelties were shown on a show-jumping course.
Product display of RC vehicles. Demonstration of the product features and video presentations of the TV-spots rounded up the commitment of Tyco-Matchbox towards the customer.
Formula Tyco – for the international clientele the differing palettes of offers of the same product were mediated via variable colour-light-codes.
The background of the 16 meters long product display is a backlit digital print with light animation, which simulated a day in a large city from sunrise to dawn.